Also, Mattel can look at the current product line that is transferable, likeable and easily adaptable. Lower inflation rate — The low inflation rate bring more stability in the market, enable credit at lower interest rate to the customers of Mattel. The other responsibilities cater for the promotion of health and educational services for impoverished communities. Partnering with a company that has a presence in the electronic industry should be taken into consideration. We will write a custom essay sample on Mattel Case Study specifically for you. Reliable suppliers — It has a strong base of reliable supplier of raw material thus enabling the company to overcome any supply chain bottlenecks.

Target a group of countries that have similar demographics and similar interests. It involves the Weaknesses-Opportunities strategies that involve converting weaknesses to strengths by using opportunities. Even though I had doubts that this would pan out, I am loving having to admit that I was wrong! Step by Step Guide to Mattel, Inc. Changing consumer buying behavior from online channel could be a threat to the existing physical infrastructure driven supply chain model. Growth in environmentally friendly products and services. It quickly became a benchmark for children toys drawing international recognition in addition to raking in millions of dollars in sales.

Mattel already has a long catalog list of toys and it has been a long-standing market leader who has strong brand equity for children and their parent. This is one of the major limitations of SWOT analysis.

The company is at the pivotal place; it needs to evaluate its growth and product strategy. The Barbie doll enabled the company to diversify its range of products to include a new brand line, American Girl that was introduced in Opportunities Internet users are increasing around the world. Bargaining power of customers HIGH The buying power is strong due to the wide range of various toys and games available in the dwot at low costs as well. Rising raw material can pose a threat to the Mattel profitability.


Mattel Inc is among the leading firms within its industry, and it needs to retain this position.

Mattel Inc SWOT Analysis / SWOT Matrix

Although the problems were as a result of dubious subcontractors, the company deserves to take some of the blame for not ensuring that all factories followed stringent safety measures. Right now the investment in technologies is not at par with the vision of the company.

Even though I had doubts that this would pan out, I am loving having to admit that I was wrong! Jill Barad served as C. The competitive rivalry is moderate overall. Mattel Case Amttel Essay Topic: Mattel should accept some form of responsibility for the manufacturing issue that caused it to recall millions of toys due to use of lead paint on some of the toys.

Pest analysis of mattel

Gross premiums rose 6. Opportunities for Mattel — External Strategic Factors Government green drive also opens an opportunity for procurement of Mattel products by the state as well as federal government contractors.

Employees operate in a conducive environment anaoysis promotes positive staff output. There are also obstacles to entry and expand fast. SWOT analysis is a vital strategic planning tool that can be used by Mattel managers to do a situational analysis of the company.

Mattel, Inc. SWOT Analysis / Matrix

Many thanks to Hermes for the translation from rjphotoeditions. Leading toy manufacturing company in the world Produces in over countries Strong brand portfolio Profitable licensing agreements and partnerships Worldwide distribution network Strong company value.

mattel swot analysis essay

It represent a great opportunity for Mattel to drive home its advantage in new technology and gain market share in the new product category.


Strong Free Cash Flow — Mattel has strong free cash flows that provide resources in the hand of the company to expand into new projects. European Business Review, 99 1 European Journal of Forest Research, 3 There is a high level of product differentiation, so newcomers may find it harder to attract buyers away from existing incumbents.

With the customer needs rapidly changing and electronic version games more popularity it is an opportunity for Mattel to gain market share by adding specific product lines in the electronic world.

mattel swot analysis essay

ST Strategies Use a strong distribution network to wwot out to customers and fight off new entrants into the market S1, T1. The SWOT analysis matrix helps in the development of 4 types of strategies by managers.

Strategy is about making choices and weakness are the areas where a company can improve using SWOT analysis and build on its competitive advantage and strategic positioning.

It is of significant importance that the producers that electronic devices are gaining popularity and more customers have electronic devices. Pest analysis of mattel Biotic factors would include the availability of food organisms and the presence of conspecifics, competitors, predators, and parasites. As one of the leading organizations in its industry, Mattel has numerous strengths that enable it to thrive in the market place. Both expanding the product line analyss include video and internet games as well as international expansion requires significant input from the end customer.