Stereotypes about the German and English As I said above, one of the main problems of the merger is the stereotyping of British and English people. What will the rest of the solutions help if they fail on the programme again? The purpose of this report is to give a better understanding of the aforementioned; it will discuss the cultural barriers and other issues involved in the collaboration of the two companies. Buying for your team? Summaries and excerpts of the latest books, special offers, and more from Harvard Business Review Press. They keep in mind all the negative stereotypes about Germans and English and consciously or unconsciously look for their confirmation. You can add this document to your study collection s Sign in Available only to authorized users.

The HR-Managers and the CEOs lacked intercultural experience which would normally help them to overcome the cultural 6 issues or even identify the cultural problems. Most employees appreciate it when they receive informative newsletters regularly and feel more committed to the company. The major issues hampering this merge between the two big European consumer food companies are the corporate cultural differences and the style of doing businesses between the two firms. And maybe it was their global thinking that hindered the merger from becoming a reality. Remember me on this computer.

If you need to make additional copies to publish, prent purchase copyright permission. Enter the email address you signed up with and we’ll email you a reset link. The managers should clearly set and discuss the expectations for each and every individual to make it clear.


The two cultures have been plotted on a Continuum diagram Figure 1. As said before, the two companies have very strong but very different organizational cultures. To become so Brighton can take into account following things: Conclusion 10 6.

oil and wasser hbr case study and commentary

But hbd Royal Biscuit HR head Michael Brighton, the most immediate problem is that he can’t get his German counterpart, Dieter Wallach, to collaborate on a workable leadership development plan for the merged company’s executives.

It is necessary for all managers regardless the management level to have a basic training in intercultural issues. These are some of the reasons behind the threat: Cultural diversities must not get into their way while in the process of merging.

Royal and Edeling has different styles in dealing with the business. This paper also concludes various recommendations for the two HR Managers as well as the amalgamated company as a whole.

Oil and Wasser (HBR Case Study and Commentary)

Although the training on culture has been discussed and seen as important during the last few years, many people still think that it is not needed. The research will then explain the various steps that should be taken to build an effective multicultural work environment in an amalgamated company. He should take all the necessary efforts to resolve the same within the shortest possible time.

This graphic does not say that all Germans and English behave that way. Wxsser of Copyright Permissions.

Case Study: Oil and Wasser

How to Write the Letter of Motivation. Unable to locate your subscription account? They should know their mission and commenatry and work hand in hand.


When you place your first order on HBR. Questions to Stephen B. Know annd strengths and weaknesses of the two different cultures and come up with more precise criteria in choosing the right managers, developing leadership programs and organizational structure.

Eideling GmbH focuses more on teamwork between the employees and managers are expected to multifunction.

Case Study: Oil and Wasser

Tell your instructors about the savings at hbsp. It is a clash between the different business cultures; two huge proud firms in their own context and neither of the companies want to give up their practice. Likewise, this paper will emphasize on the solutions for making the merging a success. Analysis Identification of the Problem There are a few problems which should xnd discussed and analyzed further.

The training should take place in London and all managers should attend at once.

oil and wasser hbr case study and commentary

Physical copy shipped from our freighthouse to your requested shipping location. Edeling GmbH is a years old company ojl by tradition and modesty. Add this document to saved. Wallach should avoid parochial statements and premature judgments. Language English English Spanish. Suggest us how to improve StudyLib For complaints, use another form.