WUMART CASE STUDY

The easy-matching counter around the store is a new attempt, with enough area to promote products. Major retail chains had only 0. It will eliminate the bad-sale products and re-select with the help of smart technology, saving much time and energy. Growth Strategies of WuMart: The Case Centre is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. It talks about the increasing buying power of the emerging and expanding Chinese middle-class in both the urban and rural sectors.

The Dmall is upgrading its back stock without increasing its own cost, striving for reducing the delivery time to 30 minutes. The Silver Line Revolution: Growth Strategies of WuMart: Within 10 years, the company had become one of the top ten leading retail chains in China, with rapid expansion in scale and steady growth in both revenue and profits. Competition from local business houses and foreign retail groups is also analysed. It has been well known to all people in the industry that the Lianxiang Bridge branch of Wumart in Beijing is the star among all its branches.

Boosting the optimization of categories: Related Links Useful links How to buy a case study online? Growth Strategies of WuMart: Promoting the overall online performance: It will save time and manpower as well as reduce loss for the stores. ByWuMart had become Beijing”s biggest retailer with over a dozen hypermarkets, nearly 50 supermarkets, whmart stores, and 8 chain drug stores.

Besides, it has guaranteed the products to be fresh daily, no selling leftover leaf vegetables. II Retailing Industry – Vol. All content is protected by copyright.

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There are many changes in its operations: The case further looks at the challenges ahead for WuMart. Promotional campaigns by the company as also technical up-gradation using SAP are also discussed. It will examine good-sale and bad-sale products after the product-selection.

Tax ID No The Silver Line Revolution: During the period of the Spring Festival, the store can achieve its daily sales of 1. The Dmall is upgrading its back stock without increasing its own cost, striving for reducing xase delivery time to 30 minutes.

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The Wal-Mart of China. In April ,Wumart has started its cooperation with Dmalll, and upgraded Lianxiang Bridge branch of Wumart to serve as a pilot.

wumart case study

The area of processing and seats has been increased by square meters. The case traces the history of the retail trade in China and the developments over the last stuudy. The Dmall plus Wumart: The case is expected to help students understand and analyse the following points The development cqse the retail trade in China and the rise of local business houses like WuMart The leading presence of WuMart in the Beijing area and the need to expand markets in the least developed regions of China so as to become a national brand The threat from competitors, both local business houses and foreign retail groups Mergers and Acquisitions by WuMart, especially into consolidate its top-ten ranking The use of SAP and other software by WuMart to enhance its position in the Chinese retail business.

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Some of the factors to be considered are: The Lianxiang Caae branch was a two-layer building before its upgrading.

Wumart Case Analysis by Yu Chen on Prezi

View our pricing guide or login to see prices. The number of staff has been reduced from to 98 now, achieving higher productivity with lower cost.

It talks about the increasing buying power of the emerging and expanding Chinese middle-class in both the urban and rural sectors.

Competition from local business houses and foreign retail groups is also analysed. The easy-matching counter around the store is a new attempt, with enough area to promote products.

The case further looks at the challenges ahead for WuMart. I Growth Strategies – Vol.

Within 10 years, the company had become one of the top ten leading retail chains in China, with rapid expansion in scale and steady growth in both revenue and profits. Relying on the investment of relevant equipment and technologies, the survival condition of the fresh and live goods has been improved, bringing good effects.

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wumart case study

My account New to us? The Dmall has cooperated with stores of 35 retailers.